Google Trends

Google Trends is a free tool offered by Google that shows how often a particular search term has been entered into Google over time. More specifically, it allows you to view and analyze the evolution of the popularity of specific keywords, topics, regions and languages over time.

It can be used to identify search trends, compare the popularity of different search terms, and discover seasonal or geographic variations in search popularity.

Google Trends is a valuable tool for digital marketers because it can provide useful insights for marketing campaign planning and content creation, with information to identify and understand search trends over time and predict future market trends.

However, it is important to note that Google Trends does not provide quantitative search estimates, that is, it does not indicate the absolute search volume for a given term. This is because the tool is designed to show relative interest in a term over time, calculated as a percentage of the total search volume for that term at a given time and place, regardless of the absolute search volume.