Off Page SEO

Off-Page SEO refers to all search engine optimization activities that occur outside the website of one’s own management. It is therefore the inverse of On-Page SEO, which instead covers all activities that are under the direct control of the website owner or operator.

The goal of Off-Page SEO is to increase the reputation and authority of the website in the eyes of search engines through various strategies, which mainly include link building, but also social media marketing, guest blogging, and influencer marketing.