5 years of SEOZoom, always forward despite all hardships
Year 2020, bad even to mention it!
And yet, we faced it with the same spirit as always, trying to bring out the best even in those situations where you believe a better cannot exist.
We are about to celebrate SEOZoom’s fifth birthday and 2020 was supposed to be the year of the launch of the platform on international markets, the year of large investments to reach the SEO audience of the United Kingdom and Spain. From the beginning, however, the prospects, due to Covid and the collapse of many markets, seemed really not that rosy and we thought we were forced to postpone everything to 2021/2022.
Given the assumptions, the best choice could be to try and preserve everything we have built in five, tiring years and try to limit the damage resulting from a crisis that could last a long time: to try and stay afloat, in short.
But this spirit just doesn’t suit our life and work philosophy. We work because we like to do it, SEOZoom is a neverending challenge with ourselves and with tons of data that sometimes seem almost like they are going to crush you, and for this stopping our race was not an option.
I am going to tell you a few small steps, but very important to us, that we have managed to complete during this year so complicated for everyone.
We wanted to make available to users two new databases, the English/UK and Spanish/ES ones, but this meant expanding the server infrastructure for two markets that, because of Covid, would not give the right answer in economic terms so to be able to support the whole thing. We thought a lot about postponing, but in the end we took it with philosophy. In life you can’t always win, there are times when you have to lose anyway, you have no chance, but the important thing is to consciously lose by knowing that you will get out stronger and still go on without stopping.
In the end we opted for this philosophy and went even further: we knew that we would not return expenses, so why waste money on “dormant” servers? So we decided to gift UK and ES users three months of SEOZoom – in Italy we did it for a whole year back when we started and today we still have all of them here with us, enthusiast about the Suite.
But that’s not it: not only have we been able to keep up with our schedule, but we have gone so much further, we have set up databases of keywords for any nation in the world and any language, we are really ready for a huge international launch and this was a goal that we had set for our next three years. Sometimes being “still” can also be an opportunity to reflect with a cold mind, get out of the race for a while, catch your breath and figure out how to start faster than before and definitely more charged and aware of where we are going.
This year, along with the many steps forward from the point of view of the platform there were many also from the company point of view. When many companies were afraid of the future, firing most of the active staff, we tried to take that future by force, risking, hiring new staff members and tightening new collaborations with international SEOs like Aleyda Solis and Gianluca Fiorelli, who now actively collaborate with our team.
This fifth SEOZoom birthday will be celebrated in the name of courage and hope, when there are adversities you have to be strong, maybe widen the team to be able to become stronger in difficult moments and break down any obstacle.
